How to think strategically in Alumni Marketing

Autores

  • Michaela Takácsová Czech National Agency for International Education and Research

DOI:

https://doi.org/10.34630/icar.vi6.5885

Palavras-chave:

Alumni Marketing, Brand Communication, Collaboration, Offline Marketing, Online Marketing, Study in Czechia

Resumo

This presentation explores strategic approaches to alumni marketing for the Czech National Agency for International Education and Research. It highlights the importance of both online and offline marketing activities.

Downloads

Publicado

2024-09-13

Como Citar

Takácsová, M. (2024). How to think strategically in Alumni Marketing. ICAReAlumni Conference Proceedings, (6). https://doi.org/10.34630/icar.vi6.5885

Edição

N.º 6 (2024): Proceedings of the VI ICAReAlumni Conference

Secção

Presentations

Licença

Direitos de Autor (c) 2024 ICAReAlumni Conference Proceedings

Creative Commons License

Este trabalho encontra-se publicado com a Licença Internacional Creative Commons Atribuição-NãoComercial-SemDerivações 4.0.