How to think strategically in Alumni Marketing

Autores/as

  • Michaela Takácsová Czech National Agency for International Education and Research

DOI:

https://doi.org/10.34630/icar.vi6.5885

Palabras clave:

Alumni Marketing, Brand Communication, Collaboration, Offline Marketing, Online Marketing, Study in Czechia

Resumen

This presentation explores strategic approaches to alumni marketing for the Czech National Agency for International Education and Research. It highlights the importance of both online and offline marketing activities.

Descargas

Publicado

2024-09-13

Cómo citar

Takácsová, M. (2024). How to think strategically in Alumni Marketing. ICAReAlumni Conference Proceedings, (6). https://doi.org/10.34630/icar.vi6.5885

Número

Núm. 6 (2024): Proceedings of the VI ICAReAlumni Conference

Sección

Presentations

Licencia

Derechos de autor 2024 ICAReAlumni Conference Proceedings

Creative Commons License

Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.