How to think strategically in Alumni Marketing

Michaela Takácsová

doi:10.34630/icar.vi6.5885

How to think strategically in Alumni Marketing

Authors

Michaela Takácsová Czech National Agency for International Education and Research

DOI:

https://doi.org/10.34630/icar.vi6.5885

Keywords:

Alumni Marketing, Brand Communication, Collaboration, Offline Marketing, Online Marketing, Study in Czechia

Abstract

This presentation explores strategic approaches to alumni marketing for the Czech National Agency for International Education and Research. It highlights the importance of both online and offline marketing activities.

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Published

2024-09-13

How to Cite

Takácsová, M. (2024). How to think strategically in Alumni Marketing. ICAReAlumni Conference Proceedings, (6). https://doi.org/10.34630/icar.vi6.5885