The Role of Microcommunication in Leadership in the Age of Artificial Intelligence
DOI:
https://doi.org/10.34630/tth.v6i1.7329Keywords:
generative artificial intelligence, microcommunication, organizational leadership, internal communication, engagement, people managementAbstract
The integration of artificial intelligence into organizational communication has accelerated, particularly with the widespread adoption of generative tools capable of supporting content creation, organizing information, and automating repetitive tasks. Despite these advantages, increasing technological mediation raises questions about the relational dimension of communication within organizations. This article argues that the growing use of artificial intelligence does not reduce the importance of human communication but rather reinforces the relevance of microcommunication in organizational leadership. Understood as the set of everyday interactions involving feedback, recognition, and relational proximity, microcommunication becomes particularly relevant for three reasons: technological mediation reconfigures communication processes, microinteractions influence employee motivation and engagement, and leadership continues to depend on the development of trust-based relationships. Therefore, organizations should adopt artificial intelligence strategically, without devaluing the small daily communication practices that sustain proximity, trust, and the quality of workplace relationships.
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