Verde por fora, cinza por dento: os perigos do greenwashing na era do consciência ambiental
DOI:
https://doi.org/10.34630/tth.vi4.5746Keywords:
Greenwashing, Sustainability, Reputation, Ethics, Transparency, ConsumerAbstract
This article explores the phenomenon of greenwashing, analyzing its origins, business motivations and social impact. It presents an example of a critical organizational case, such as H&M, and a successful case, exemplified by Patagonia. It also offers guidance on how to avoid falling into this type of strategy and promote more sustainable practices. The aim is to raise awareness of this issue and highlight how it affects not only the reputation and image of companies, but also society in general.
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