Memes: intertextualidade e redundância
DOI:
https://doi.org/10.34630/tth.vi4.5741Keywords:
meme, image, video, caption, communication, intertextualityAbstract
Digital memes have transcended their initial role as mere sources of entertainment on the internet to become crucial elements in the formation and dissemination of contemporary culture, acting as potent vectors of meaning, humor, social critique, and, in certain cases, misinformation. This work delves into the multifaceted nature of memes, exploring the intertextuality and redundancy that characterize them. It addresses how memes, through their ability to capture and disseminate the complexities of human experience in a concise manner, influence digital society, reflecting technological and cultural changes, and challenging our perception of communication, art, and cultural expression in the digital age. The analysis offers a critical reflection on the significant role of memes in digital culture, highlighting how they act not only as cultural phenomena but also as instruments of social and political influence, capable of uniting and dividing.
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