From Trend to Profit: Innovative Marketing Strategies

Authors

DOI:

https://doi.org/10.34630/tth.vi4.5738

Keywords:

Innovative Marketing, Trends, Market, Marketing Strategies, Consumer

Abstract

This topic highlights the relationship between trends and the profit potential of innovative marketing strategies. Identifying and anticipating trends is essential to staying relevant and competitive in the market. However, turning trends into profit requires more than simple observation. It requires the implementation of creative and adaptable approaches. Innovative strategies include developing innovative products or services, personalizing the customer experience and collaborating with strategic partners. However, there are ethical challenges to consider, such as the privacy of consumer data. Not all trends translate into profitable opportunities, and companies need to carefully evaluate their investments. In an ever-changing market, agility and the capacity for continuous learning are essential for turning market opportunities into profit.

References

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Kotane, I., Znotina, D., & Hushko, S. (2019). Assessment of trends in the application of digital marketing. Scientific Journal of Polonia University, 33(2), 28-35.

Passos, M. I. D. S., Campos, B. B., Gregório, M. S., & Silva, M. A. C. D. (2022). Os quatro''P''do Marketing: Netflix. Projetos Integrados (PI).

Preniqi, N., Silaj, K. & Krasniqi, E. (2020). Digital marketing trends. University for Business and Technology in Kosovo.

Silva, J. P. N., & Lopes, C. (2015). Marketing de Convergência: Estudo de caso da Tesla Motors. Revista Vianna Sapiens, 6(2), 18-18.

Published

2024-06:-10

How to Cite

Alves, C. (2024). From Trend to Profit: Innovative Marketing Strategies. The Trends Hub, (4). https://doi.org/10.34630/tth.vi4.5738

Issue

Section

Artigos