The importance of internal communication

Authors

DOI:

https://doi.org/10.34630/tth.vi4.5720

Keywords:

Internal communication, Organizational culture, Transparency, Employee involvement, Sense of belonging

Abstract

Communication is essential for understanding the essence of an organization, both internally and externally. In the business context, internal communication plays a crucial role in promoting a more inclusive and transparent working environment. By understanding human needs, especially the need to belong, companies can foster an environment where employees feel motivated in their workplace through effective internal communication practices. This article will look at the importance of Internal Communication, its role in promoting a culture of transparency and how this area can be a good investment for organizational growth.

References

Agency, F. E. S. (2024). INTERNAL COMMS PLAYBOOK. 1–31.

Cavalcanti, T., Medeiros, E., Moura, H., Gouveia, V., Mariano, T., & Moizeís, H. (2019). Maslow ’ s Hierarchy of Needs : Validation of an Instrument Introdução. Study 2, 1–13.

Coutinho, T. (2022). Entenda o que é a Teoria Clássica da Administração e sua aplicação nos dias atuais. https://www.voitto.com.br/blog/artigo/teoria-classica-da-administracao

Mishra, A., Boynton, L., & Mishra, K. (2014). DRIVING EMPLOYEE ENGAGEMENT: THE EXPANDED ROLE OF INTERNAL COMMUNICATIONS. https://instituteforpr.org/driving-employee-engagement-expanded-role-internal-communications/

Oliveira, A. (2022). Comunicação Interna: aprenda a utilizar essa ferramenta na sua estratégia de Endomarketing. https://blog.comunitive.com/comunicacao-interna/

Point, C. (2012). Starbucks investe US$ 35 milhões para transformar funcionários em “embaixadores da marca.” https://www.cafepoint.com.br/noticias/giro-de-noticias/starbucks-investe-us-35-milhoes-para-transformar-funcionarios-em-embaixadores-da-marca-81123n.aspx

Scroferneker, C. (2006). Trajetórias teórico-conceituais da ComunicaçãoOrganizacional. https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/3392/2657

Seabra, J. (2023). De que forma o sentimento de pertença afeta a produtividade dos colaboradores? https://www.linkedin.com/pulse/de-que-forma-o-sentimento-pertença-afeta-dos-joão-pedro-seabra/?originalSubdomain=pt

Thomé, F. (2022). Employee Advocacy – O autêntico guia com tudo o que você precisa saber. https://blog.comunitive.com/employee-advocacy/

Published

2024-06:-10

How to Cite

Braga, L. (2024). The importance of internal communication. The Trends Hub, (4). https://doi.org/10.34630/tth.vi4.5720

Issue

Section

Artigos