CONTENT MARKETING STRATEGIES

Abstract

For brands wishing to stand out in the modern digital world, content marketing has become a key strategy. Content marketing differs from traditional approaches that focus on direct sales, as it applies the creation and distribution of valuable, relevant and continuous content to attract and retain a specific audience. This article looks at how these strategies create lasting relationships with consumers, fostering trust and loyalty, as well as providing information or instruction. In doing so, content marketing improves the customer's experience with the brand, offering invaluable value that goes far beyond simple sales.