IA as content creator

Abstract

When we talk about Artificial Intelligence, we refer to the ability of machines to perform tasks that, in another way, would be carried out through human intelligence, generating content in just a few seconds. Despite this tool assisting in the production of content, in a quick, personalised, and effective manner, considering the guidelines of its user, AI has brought to light some ethical concerns, which, possibly, will become more pronounced in the future. In this critical reflection, some scientific studies, academic works, and my experience as a social media manager for a company will be analysed.