A importância do Instagram e Facebook no Futebol Clube do Porto

Abstract

Futebol Clube do Porto (FC Porto) is one of the most reputable clubs in Portugal, with a great history in the world of football. Over the years, the club has stood out not only on the field, but also on social media, where it has become an international reference compared to the biggest clubs in the world. This case study looks at the importance of Instagram and Facebook in Futebol Clube do Porto in accordance to document analysis on the Meta Business Suite and Blinkfire analytics platforms, the study shows that FC Porto uses social networks efficiently to increase its image, create a connection with fans, and promote the club's brand. The results indicate that the digital channel of social networks develops a lasting and strong relational marketing, being one of the strategic objectives of Futebol Clube do Porto.