TikTok: uma nova era de marketing na comunicação empresarial

Abstract

This article explores the impact of TikTok marketing on companies' communications. TikTok, a social media platform with more than 1 billion monthly active users, has become an essential tool for building brands. Companies are using TikTok in various ways to communicate with their target audience, including creating original content, collaborating with influencers and participating in viral trends. However, there are challenges associated with marketing on TikTok, including the need to create authentic content that resonates with TikTok's user base. Despite these challenges, TikTok offers many opportunities for companies that are able to successfully navigate the platform.