Communication and literacy in health: strategies and challenges

Abstract

Communication plays a crucial role in the success of any organization, including health institutions. This article offers an analysis of the challenges and strategies involved in health communication, highlighting the need for sensitive and adaptive approaches to reach diverse audiences, the effective use of mass media to increase the reach and accessibility of health information. Aspects of discussion include the need to overcome language barriers, the importance of transparency in communicating health information and the ongoing challenge of combating misinformation and increasing literacy. Understanding the literacy level of our recipients is one of the fundamental keys to achieving communicative effectiveness.