The Impact of Social Networks and Brands on Young People's Body Perception and Health
DOI:
https://doi.org/10.34630/tth.vi4.5675Keywords:
Social Media, Body Image, Health, Influence Marketing, Inclusive Marketing, InfluencersAbstract
This article addresses the impact of social media and brands on young people's perception of body image and health, highlighting the relevance of influencer marketing in contemporary times. It discusses the influence of social media on shaping self-image and promoting unattainable beauty standards, which can lead to mental and physical health issues among youth. It emphasizes the urgency of an inclusive approach, aiming to promote a more diverse and realistic representation of bodies and lifestyles. The integration of influencer marketing with inclusive strategies becomes crucial, whether through selecting influencers who promote a healthy and inclusive body image or adopting marketing practices by brands that endorse diversity and acceptance. This approach is essential for mitigating the negative effects of social media on youth health and self-esteem.
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