The impact of artificial intelligence on the fashion world
DOI:
https://doi.org/10.34630/tth.vi4.5674Keywords:
Fashion, Artificial intelligence, Innovation, Creativity, Personalization, Consumer experienceAbstract
The fashion industry has always stood out for its innovation and adaptation to changing consumer preferences. However, with the rise of artificial intelligence (AI), a new revolution is taking place, completely redefining the dynamics of the sector. This article aims to explore how AI is redirecting product innovation, marketing, sales, and the consumer experience in this area. The importance of personalization and speed in meeting consumer demand is highlighted, driving the adoption of AI in the industry. However, there is an additional concern about the loss of human creativity in this process, as well as jobs. AI not only simplifies demand management on a large scale, but also offers opportunities to create more engaging and personalized experiences for customers. This article invites reflection on the impact of AI on fashion and its growing relevance in today's market.References
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