The Future of Digital Marketing: Emerging Trends and Innovations

Authors

DOI:

https://doi.org/10.34630/tth.vi4.5668

Keywords:

Digital marketing, Future, Trends and Innovations, Artificial Intelligence, Virtual and augmented reality, Technological evolution

Abstract

In such a competitive and saturated market, companies need to stand out from their competitors. Digital Marketing has met this need, providing companies and consumers with a range of benefits. With technological evolution, Digital Marketing has moulded the future of the market by offering attractive and innovative strategies for brands and providing incredible experiences for consumers. This article explores the world of Digital Marketing, giving an understanding of the importance of this area in a company and learn about emerging trends and innovations.

References

Adobe Business. (2023). Digital Marketing Benefits. https://business.adobe.com/blog/basics/digital-marketing-benefits

Avitamin.pt. (S.D.). Como É Que o Marketing Digital Afeta o Comportamento dos Consumidores. https://www.avitamina.pt/blog/como-e-que-o-marketing-digital-afeta-o-comportamento-dos-consumidores

Bardhi, F., & Rohm, A. J. (2021). Authentically Fake: How Consumers Respond to the Influence of Virtual Influencers. ResearchGate. https://www.researchgate.net/publication/366518262_Authentically_Fake_How_Consumers_Respond_to_the_Influence_of_Virtual_Influencers

Cria Active. (S.D.). A Era dos Assistentes Virtuais: Como Eles Estão Impactando o Marketing Digital. https://criaactive.com.br/a-era-dos-assistentes-virtuais-como-eles-estao-impactando-o-marketing-digital/

Metamandrill. (S.D.). AR Marketing: Como a Realidade Aumentada Está Revolucionando o Marketing. https://metamandrill.com/pt/ar-marketing/

More Leads. (S.D.). Realidade Mista e Marketing Digital. https://moreleads.pt/blog/realidade-mista-e-marketing-digital/

Pura Content. (2020). Conheça a história do marketing digital e sua importância. Pura Content. https://puracontent.com/conheca-a-historia-do-marketing-digital-e-sua-importancia/

Priberam. (S.D.). Dicionário Priberam da Língua Portuguesa. https://dicionario.priberam.org/

Raybotix Digital. (2023). The Future of Voice Search in Digital Marketing. https://medium.com/@raybotixdigital/the-future-of-voice-search-in-digital-marketing-raybotixdigital-dc7bf064569b

SNOV.io. (S.D.). Segmentação vs. Personalização. SNOV.io Blog. https://snov.io/blog/br/segmentacao-vs-personalizacao/

Published

2024-06:-10

How to Cite

Gonçalves, J. (2024). The Future of Digital Marketing: Emerging Trends and Innovations. The Trends Hub, (4). https://doi.org/10.34630/tth.vi4.5668

Issue

Section

Artigos