Greenwashing na indústria dos vinhos
DOI:
https://doi.org/10.34630/tth.vi4.5661Keywords:
Industria Vinícola, Wine Industry, Greenwashing, Vinhos Biológicos, Sustentabilidade, Responsabilidade Ambiental, Transparência, Sustainability, Organic Wines, Environmental Responsibility, Consumer ChoiceAbstract
In this article, we embark on a journey through the intricate intersection of the wine industry, sustainability, and deceptive marketing practices, exploring the complex challenges and exciting opportunities defining this contemporary landscape. We delve into the insidious phenomenon of greenwashing, where misleading marketing tactics present an image of environmental responsibility without substantive changes in actual operations. Conversely, we explore the promising emergence of organic wines, rooted in principles of environmental respect, soil health, and biodiversity. By providing valuable insights and practical strategies, we empower readers to make informed and conscientious choices when selecting wines, promoting a culture of sustainability and environmental responsibility in and beyond the wine industry.
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