Small businesses, big problems

Abstract

Communication, according to the portuguese language dictionary, consists of "the exchange of information between individuals through speech, writing, a common code or behaviour". On the business side, communication is crucial for the success of any business. Effective business communication dictates the smooth functioning of a company.

However, poor communication or lack of it can give rise to several problems, such as internal conflicts, reduced productivity and motivation, loss of customers and irreparable damage to the company's reputation. Good communication should be cherished by superiors who should guarantee the well-being of their employees, make sure that they feel listened to and that their feedbacks are valued.