Impcact of memes on the image of Brands and Public Figures

Abstract

Currently, there are thousands of people creating memes and just as many sharing them. They can leverage or destroy the notoriety of a brand or a public figure.

In this article I have given my opinion on the negative and positive impact of memes, which help in possible crises or end up worsening the situation of a brand, also on the impact on the public image of celebrities, also the impact of memes on the relationship of brands and public figures.