Copywriting: The truth behind words

Abstract

In a world where attention is something so precious and difficult to conquer, copywriting shows us how we can make a difference through words. Not in a misleading way, but in a persuasive one. In this article, I aim to highlight the power of this art in marketing and above all, the importance of truth in what we write. I present real life examples of how the choice of certain words can trigger an action in the audience, be it positive or negative. Additionally, I elaborate some distinctions of terms that can easily get confused and belittle copywriting. In this way, I aim to clarify and enhance the position of copywriting in the lives of brands.