Comunicação das marcas e o compromisso com a igualdade de género e diversidade

Abstract

Time goes by, mentalities (fortunately) evolve, and society changes. Over the years, there have been significant advances in promoting gender equality and diversity, and as consumers we have become more demanding and with more limits on the content that is presented to us, resulting in a greater awareness by brands of their social responsibility and the impact that their communication will have on the public. In this article, I will reflect on how brand communication has the power to support or discourage stereotypes regarding the most diverse social groups, since it can shape how we see ourselves and the other; analyse cases of brand communication regarding the theme and suggest practices that can be followed by companies.