The Power of TikTok: a new way for organizations to communicate
DOI:
https://doi.org/10.34630/tth.vi3.5091Keywords:
TikTok, Communication, Marketing, Social Media, Trends, InteractionAbstract
TikTok is the moment´s most famous social media platform in the world, with thousands of millions of users on the app for hours every day. But this social media app has more potential than just giving out entertainment.
In this article, I aim to go over TikTok’s relevance as an important organization’s communication channel, and how I believe that it will be a indispensable tool to any company.
I will explore topics such as the app´s history, it´s relevance to the organizations, good practices to follow as to reap all its potential and things to be careful about when using this powerful communication tool.
References
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BBC. (29 de Junho de 2020). India bans TikTok, WeChat and dozens more Chinese apps. Obtido de Web site de BBC NEWS: https://www.bbc.com/news/technology-53225720
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