Internal Employer Branding - Employee Well-Being as a Competitive Advantage
DOI:
https://doi.org/10.34630/tth.vi3.5089Keywords:
Employer Branding, Performance, Talent Attraction and Retention, Organizational Culture, Internal CommunicationAbstract
The concept of employer branding is increasingly common and has been adopted by several companies. This academic paper aims to present the main concepts and practices related to internal employer branding, addressing strategies and techniques that consolidate the interaction between company and employees. In this article I present an explanation of what internal employer branding is, some strategies that in my opinion companies should adopt, tools to measure the impact of such strategies and existing barriers for companies that implement these actions.
References
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Hillebrandt, I., & Ivens, B. S. (2013). Scale Development in Employer Branding. Impulse Für Die Markenpraxis Und Markenforschung, 65–86. https://doi.org/10.1007/978-3-658-00427-9_4
Papasolomou, I., & Vrontis, D. (2006). Using internal marketing to ignite the corporate brand: The case of the UK retail bank industry. Journal of Brand Management, 14(1-2), 177–195. https://doi.org/10.1057/palgrave.bm.2550059
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