Internal Employer Branding - Employee Well-Being as a Competitive Advantage

Authors

DOI:

https://doi.org/10.34630/tth.vi3.5089

Keywords:

Employer Branding, Performance, Talent Attraction and Retention, Organizational Culture, Internal Communication

Abstract

The concept of employer branding is increasingly common and has been adopted by several companies. This academic paper aims to present the main concepts and practices related to internal employer branding, addressing strategies and techniques that consolidate the interaction between company and employees. In this article I present an explanation of what internal employer branding is, some strategies that in my opinion companies should adopt, tools to measure the impact of such strategies and existing barriers for companies that implement these actions.

References

Maheshwari, V., Lodorfos, G., & Jacobsen, S. (2014). Determinants of Brand Loyalty: A Study of the Experience-Commitment-Loyalty Constructs. International Journal of Business Administration, 5(6). https://doi.org/10.5430/ijba.v5n6p13

Westerman, J. W., & Yamamura, J. H. (2007). Generational preferences for work environment fit: effects on employee outcomes. Career Development International, 12(2), 150–161. https://doi.org/10.1108/13620430710733631

Hillebrandt, I., & Ivens, B. S. (2013). Scale Development in Employer Branding. Impulse Für Die Markenpraxis Und Markenforschung, 65–86. https://doi.org/10.1007/978-3-658-00427-9_4

Papasolomou, I., & Vrontis, D. (2006). Using internal marketing to ignite the corporate brand: The case of the UK retail bank industry. Journal of Brand Management, 14(1-2), 177–195. https://doi.org/10.1057/palgrave.bm.2550059

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Published

2023-06:-26

How to Cite

dos Santos Almeida, G. (2023). Internal Employer Branding - Employee Well-Being as a Competitive Advantage. The Trends Hub, Revista De Tendências Em Comunicação E Ciências Empresariais, 3(1). https://doi.org/10.34630/tth.vi3.5089

Issue

Vol. 3 No. 1 (2023): The Trends Hub 2023

Section

Artigos

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