The Impact of Artificial Intelligence on Digital Marketing.
DOI:
https://doi.org/10.34630/tth.vi3.5085Keywords:
AI, digital marketing, big data, automatization, application, risksAbstract
The present article aims to investigate the relationship between artificial intelligence (AI) and digital marketing, exploring its role, applications, benefits, and challenges.
AI can automate tasks, make predictions, and determine consumer needs in real-time. Due to its advantageous applications, marketing professionals are integrating AI into their activities.
However, it is important to note that AI presents challenges, such as the need to protect personal data and the lack of transparency and empathy. Therefore, scientific research in the field is essential to understand the impacts and challenges of AI in digital marketing and ensure its ethical and responsible application.
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