Tiktok marketing na comunicação das empresas, Tiktok marketing in corporate communication

Abstract

The number of social media users has been increasing over the years, which results in changes in the behavior of both companies and consumers. As a result, the number of companies that start using digital marketing has significantly increased, and the latest social media revolution to appear was TikTok.

TikTok is a rapidly growing social media platform that is attracting more and more attention from companies as an effective channel to communicate with the public. In this article, we will explore what this social media is, how it works, how companies can use it as part of their marketing strategies, and what the best practices are for companies to communicate through TikTok.