Relações Públicas: A substituibilidade da profissão

Abstract

Public relations is considered one of the first forms of communication to appear in the world. Over the years, in the face of technological development and economic growth, new forms of communication have emerged that required public relations to be rethought and adapted, and other areas that have become more valued by the market. With the rise of other methods of communication and given the possible similarity of functions, the possibility of replacing the area of public relations with another, such as marketing, for example, is beginning to be questioned.

Recently, along with the creation and growing recognition of software, a study has emerged indicating the public relations profession as a possible profession replaceable by artificial intelligence.

Throughout this article, will be explored the adaptation of public relations to new areas of communication and new market needs. It will also be analyzed the question of the profession's substitutability, whether it is possible, and to what extent, to replace the public relations professional by another area of communication or even by artificial intelligence.