Green Thinking, the phenomenon that torments companies
DOI:
https://doi.org/10.34630/tth.vi3.5057Keywords:
Green Marketing, Green Thinking, Greenwashing, Sustainability, CompaniesAbstract
Nowadays we are bombarded with information about the threat of climate change and how companies are the agents that cause the greatest impact on the environment. The pressure to develop communication outputs that convey the adoption of sustainable practices and socially acceptable practices, aimed at the wellbeing of the community, is notorious. In this article an approach is made to the companies´ strategies in communicating environment-related aspects, the way green thinking is embraced, as well as the need for organizations to make the environment part of their DNA. Therefore, it will be possible to verify the veracity of the aspects communicated by the companies.
References
Begum, S., Ashfaq, M., Xia, E., & Awan, U. (2021). Does green transformational leadership lead to green innovation? The role of green thinking and creative process engagement. https://www.researchgate.net/publication/355176269_Does_green_transformational_leadership_lead_to_green_innovation_The_role_of_green_thinking_and_creative_process_engagement
DOI: 10.1002/bse.2911
CAMPUS, U. E. (2022). An Explanation of the Triple Bottom Line. University of Wisconsin. https://uwex.wisconsin.edu/stories-news/triple-bottom-line/#:~:text=Triple bottom line theory expands,people%2C planet%2C and prosperity.
Demkes, E. (2020). The more Patagonia rejects consumerism, the more the brand sells 28 April 2020 Reading time 17 - 22 minutes The outdoor clothing brand is a noisy critic of the consumer society, but annual sales have reached a billion dollars – and counting. Given the i. De Correspondent. https://thecorrespondent.com/424/the-more-patagonia-rejects-consumerism-the-more-the-brand-sells
Marketeer. (2023). Pedras coloca outdoor vivo com 500 plantas em Belém. https://marketeer.sapo.pt/pedras-coloca-outdoor-vivo-com-500-plantas-em-belem/
Maxwell, J. W., & Lyon, T. P. (2006). Greenwash: Corporate Environmental Disclosure Under Threat of Audit. Journal of Economics & Management Strategy. https://www.researchgate.net/publication/5134228_Greenwash_Corporate_Environmental_Disclosure_Under_Threat_of_Audit
DOI: 10.1111/j.1530-9134.2010.00282.x
Patagonia. (2020). Buy Less, Demand More. https://www.youtube.com/watch?v=UAZ8Ts9CC6I&ab_channel=Patagonia
Poll, T. H. (2021). CEOs are Ready to Fund a Sustainable Transformation. https://services.google.com/fh/files/misc/google_cloud_cxo_sustainability_survey_final.pdf
Polonsky, M. J. (1994). An Introduction To Green Marketing. UCLA - Electronic Green Journal. https://escholarship.org/uc/item/49n325b7
DOI 10.5070/G31210177
Polonsky, M. J. (2011). Transformative green marketing: Impediments and opportunities. Journal of Business Research. https://www.sciencedirect.com/science/article/abs/pii/S0148296311000300
DOI:10.1016/j.jbusres.2011.01.016
TIWARI, S., TRIPATHI, D. M., SRIVASTAVA, U., & P.K., Y. (2011). GREEN MARKETING – EMERGING DIMENSIONS. Journal of Business Excellence. https://bioinfopublication.org/files/articles/2_1_2_JBE.pdf
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 The Trends Hub
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
