Communicating Tourism in Portugal post-pandemic

Abstract

This article addresses the challenge of communicating tourism at post-pandemic Portugal, considering that the health crisis has significantly affected the sector. I intend to discuss the changes in consumer behavior and the need to adapt communication strategies to regain the trust of tourists. In addition, I present examples of successful communication campaigns and suggestions for creating relevant and attractive content. The article argues that an empathetic and sensitive approach to addressing the topic of tourism, offering clear and up-to-date information on safety measures and encouraging sustainable tourism is crucial. The main contribution of this article is to provide useful guidelines for tourism and communication professionals to face the challenges of the post-pandemic era.