Greenwashing: the contradictions between ideas and actions.

Abstract

ncreasingly, society is becoming aware of the need for a change in habits, especially with environmental issues. Consumers are more demanding in the way products are produced and the impact they have on the environment.

This article focuses on this issue and aims to analyse how companies relate to and prepare their practices for a more sustainable production. Identifying greenwashing practices and "green" practices is sometimes not easy, so this article intends to help the reader to clarify the difference between these concepts.