Digital Communication and Tourism: Two Allies?
DOI:
https://doi.org/10.34630/tth.vi3.5045Keywords:
Digital Communication, Challenges, Tourism, Opportunities, Social Media, TechnologyAbstract
In today's society, it is essential to have access to information at any and all times. With technological advancement and the significant increase in the importance of digital communication, all areas have become dependent on it and were forced to bet more and more on this type of communication. The tourism sector was no exception since new tourist profiles have emerged. In this article, I present a reflection on the importance and the impact that digital communication has in the tourism sector at a global and national level.
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