Paradoxos da comunicação: Marcas como pessoas e pessoas como marcas

Abstract

We are in a digital age. In an age where everything is just a click or a touch of a cell phone screen away. The growing movement of social networks shows new ways of looking at and approaching a market. An ordinary person is able to collect interactions from a certain audience to advertise/sell a product or service. These people manifest communicative skills that, without requiring a physical space, become a brand. We can call these people digital influencers. Social networks, in fact, belong to the big picture, and it is up to the influencer to follow market trends, innovate their strategies and approaches towards their audience.This article will address the creation of a brand, the eras of the Internet and social networks, and how influencer marketing works.