Minimalism: Simplicity in a World of Masses

Abstract

In a mass society where the market is overloaded with ordinary companies and communications, Minimalism emerges. In this article an analysis is conducted about minimalism in brands. The concept of minimalism, its importance and its implementation in all panoramas is discussed. Such as graphic design, marketing strategies and consumers. There is an offer of in-depth insight into the impact of this trend, namely in social and economic contexts.  Finally, the purpose of this article is to grant a reflection regarding our practices and determinations.