Corporate Social Responsibility: The role of communication in combating Greenwashing
DOI:
https://doi.org/10.34630/tth.vi3.5022Keywords:
Corporate Social Responsibility, Sustainability, Business Comunication, Internal Communication, GreenwashingAbstract
More and more companies are "pressured" by society and feel "obliged" to adopt a socially responsible attitude. This is because there has been a great emergence and consequent increase in the importance of this issue in today's society. However, this "pressure" leads to the fact that, many times, the communication that reaches the consumer in terms of Sustainability and Social Responsibility of companies does not always reflect what really happens inside the companies (Greenwashing). Throughout this article, the role of communication at the level of Corporate Social Responsibility (CSR) is addressed, highlighting the advantages that it can bring to the company, such as combating Greenwashing practices. It also discusses some examples of companies that have had communication problems related to this theme.
References
Baptista, A. (2022, October 17). Empresas sob "pressão" Para Serem Mais sustentáveis. Expresso. Retrieved April 13, 2023, from https://expresso.pt/iniciativaseprodutos/projetos-expresso/2022-09-23-Empresas-sob-pressao-para-serem-mais-sustentaveis-3a69f564
Barros, I.P. (2020, Semptember 9) Um novo conceito de "empresa sustentável": Uma Análise à problemática do greenwashing, no Contexto Europeu, Debater a Europa. Available at: https://impactum-journals.uc.pt/debatereuropa/article/view/_23_4 (Accessed: April 13, 2023)
Chandrasekhar, A. (2017, November 10). Resposta à crises continua sendo um problema Para Nestlé. SWI swissinfo.ch. Retrieved April 13, 2023, from https://www.swissinfo.ch/por/economia/macarr%C3%A3o-maggi_resposta-%C3%A0-crises-continua-sendo-um-problema-para-nestl%C3%A9/41552406
Comissão das Comunidades Europeias. (2001). Livro Verde - Promover um quadro europeu para a responsabilidade social das empresas. Bruxelas.
Duarte, M. (2021, August 6). Chocolate Coloca Orangotangos em perigo. Guia dos Curiosos. Retrieved April 13, 2023, from https://www.guiadoscuriosos.com.br/blog/comes-e-bebes/nestle-x-greenpeace-um-doce-pelo-orangotango/
Global Reporting Initiative (GRI). (n.d.). Comunicação e Transparência. Retrieved April 14, 2023, from https://www.globalreporting.org/about-gri/what-is-gri/Pages/Communication-and-Transparency.aspx
ISO 26000 - Social Responsibility. ISO. (2020, November 30). Retrieved April 13, 2023, from https://www.iso.org/iso-26000-social-responsibility.html
Martins, C. (2020, November 23). A Evolução da Responsabilidade Social Corporativa. consultoriaambiental. Retrieved April 13, 2023, from https://www.trilhoambiental.org/post/a-evolucao-da-responsabilidade-social-corporativa
Meneguelli, G. (2021) Nestlé de Novo Envolvida em Propaganda gato por lebre: Biscoito com Mel Que Não Tem Mel, greenMe. Available at: https://www.greenme.com.br/consumir/consumo-consciente/83197-nestle-biscoito-com-mel-nao-tem-mel/ (Accessed: April 13, 2023)
Meneguelli, G. (2021) Sanduíche de Atum Que Não Tem Atum: Como a subway se vende Como Empresa Saudável e Você Pode Estar sendo enganado, greenMe. Available at: https://www.greenme.com.br/alimentar-se/alimentacao/83063-sanduiche-de-atum-que-nao-tem-atum-subway/ (Accessed: April 13, 2023)
Promover a responsabilidade social. Ir para a página de entrada. (n.d.). Retrieved April 13, 2023, from https://eportugal.gov.pt/inicio/espaco-empresa/guia-a-a-z/cid-0-faseneg-1-promover-a-responsabilidade-social
World Business Council for Sustainable Develoment (2000). Livro - Corporate social responsibility: Meeting changing expectations (p.8). Geneva, Switzerland.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 The Trends Hub
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
