Employer Branding e o envolvimento da geração Millennial

Abstract

Abstract

With the emergence of the millennial generation and the digital era, organizations began to look at recruiting and selecting new employers from a different perspective. The need to retain new talent and valid assets that were committed to and identified with the organization became paramount. The demand of a new generation, never so educated, has led to new planning of the company as a corporate brand, not only for consumers, partners, suppliers, etc., but also for new hires and future employees. Organizations today implement recruitment strategies in order to involve talent in their teams in exchange for attractive benefits adapted to a new era of the professional market.