Comunicação no futebol de formação

Abstract

Communication departments have been increasingly recognised for the value they can attribute to a company or institution. However, this use of communication has not yet been fully understood by football clubs. Marked by their weak financial resources, these clubs do not feel the need to invest in an organised communication, not only because they do not believe in its necessity, but also because of the lack of sport projects that exist in Portugal. Thus, throughout this article I will address the importance that communication has in academy football and how it can shape thoughts and in the valorisation of these young players as a way of managing a club.