The urgency of inclusion and diversity in marketing

Abstract

Communicating the real world is an increasingly valued factor by the society in which we live.  Today's consumer is no longer focused on the qualities of a certain product or service, but rather on the values and the message that the product itself and even the brand is trying to convey.

In this article, I want to demonstrate the importance of inclusive marketing as a brand strategy. This new trend abandons standards of perfection and adopts authentic and inclusive communication, without any preconceptions and stereotypes. This is the only way to create a true relationship of trust and respect between all consumers and the brand.