Eco-Innovation: The Paradox Present in Our Society
DOI:
https://doi.org/10.34630/tth.vi2.4710Keywords:
Eco-innovation, Sustainability, Innovation, EnvironmentAbstract
We live in a society that it’s conscious and concerned about the environment but also increasingly consumerist. At an accelerated pace, the market has caused the erosion of the environmental quality, despite the desire to reach an ecological sustainability, both at the consumption level, and industrial.
This refers to the problem that I explore in this article - The paradox of eco-innovation - since we have been noticing technological advances that have advantages and disadvantages which need to be considered.
It will only be possible to combat this paradox once we realize that innovation is necessary, but that it’s equally necessary to know how to respect our environment, combining innovation and development with sustainability.
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