Communicating Tourism in Portugal post-Covid-19

Abstract

The pandemic of Covid-19 conditioned one of the most important sectors of any country, Tourism. In this article, I present an analysis of the communication of tourism entities in Portugal during the pre-pandemic and post-pandemic period, offering an insight into how Covid-19 forced Portuguese hotel chains to reinvent themselves and deal with the health risks and restrictions in place. Portuguese tourism communication was then surrounded by new challenges and new paradigms to which it adapted, as well as to a new public.