environment: protected or for sale ?

Abstract

Environmental concern is becoming more and more of a problem and because it is such a media issue, this is taken advantage of by large markets to do the so-called "greenwashing" of the consumer. In this article, I present the strategy used by companies and how through this strategy they influence the customer's vision. Additionally, I will address the concept of greenwashing and the measures that are being taken to prevent this process from continuing.

Finally, I believe that we must continue to put pressure on brands in order to promote greater transparency with the buyer and allow them to honor the commitments they communicate.