Go Brand Yourself: The importance of Personal Branding in the MMA universe
DOI:
https://doi.org/10.34630/tth.vi2.4686Keywords:
Personal Branding, MMA, Athletes, Success, CareerAbstract
In the MMA world, talent and an impressive work ethic are not enough to obtain the recognition that one deserves. An athlete aspiring to go far in this sport needs to understand, as soon as possible, the importance of Personal Branding.
Effective personal brand management can make the difference between tremendous success and total mediocrity. In this article, I aim to explain the importance of Personal Branding and self-promotion, using practical examples of athletes that are more or less versed in this craft.
References
Forbes. (2021). Retrieved from Forbes: https://www.forbes.com/sites/daviddawkins/2021/06/04/ufc-star-conor-mcgregor-reacts-to-becoming-the-worlds-top-paid-athlete-im-a-disrupter/?sh=278e437867df
Peters, T. (1997). Retrieved from https://www.fastcompany.com/28905/brand-called-you
Skyword. (2017). Retrieved from Skyword: https://www.skyword.com/contentstandard/branding-brief-history/
Sporf. (2022). Retrieved from Sporf: https://www.sporf.com/mma-is-the-fastest-growing-sport-financially-in-the-last-five-years/
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