Brands and Gender Equality: How to go beyond?

Abstract

The persistence of inequalities between men and women in brand communication has been felt throughout time, seeming a real challenge to overcome traditionalist concepts so rooted in our society. In this article, I present a reflection about the importance of the disclosure of certain social issues in brand discourses, offering a broad view of the evolution of the representation of the female gender in advertising and communication in general. Although the theme "Gender Equality" is on the rise, serious flaws still exist, and there is always room for learning and change.