The False Social Responsibility in Companies

Abstract

We live in a world characterized by access to information, where causes such as environmental issues, anti-discrimination, health, fighting poverty, and gender inequality, among others, are increasingly important. Thus, society "demands" from organizations solidarity, equality, progress, and respect for the environment. This pressure made by society brings as a consequence the false moralists, that is, organizations that only show solidarity to please their consumers or to obtain competitive advantages. This article discusses the concept of social responsibility, the inconsistencies on the part of companies when it comes to this subject, being exemplified with true cases, as well as how they should begin to act with regard to social responsibility.