Consumerism vs Ethics - What is accepted by the consumer?

Abstract

With society’s evolution, we consume more and more while at the same time we are more careful and interested in ethical behaviour by the companies and their products, which brings to light a duality between what the consumer wants to buy and what he accepts as ethical enough to allow said purchase.

In this article, I want to analyse and comment on such duality and how that affects not only the products that are sold, but also how the companies communicate and try to “control” the customers so they accept their practices and keep consuming their products.