Nem tudo o que parece verde, é - Pensar verde ou Greenwashing?
DOI:
https://doi.org/10.34630/tth.vi2.4663Keywords:
Greenwashing, Sustainability, Consumer, Consequences, Enterprises, EnvironmentAbstract
Greenwashing is currently a global problem masquerading as social responsibility and Green Marketing. Greenwashing is not only considered a crime, but also has other consequences, but due to consumer misinformation this problem remains camouflaged.
In this article, I discuss the difference between what is truly green, sustainable, and Greenwashing, I explain what Greenwashing consists of and how it impacts the consumer and what are the consequences of this practice for companies. With this article, I aim to bring relevance and awareness to the subject, besides demonstrating how this problem affects us as consumers.
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