Non-intrusive Marketing: what it is, why and examples

Abstract

We live in a technological world. Trends, interests and values change constantly. As consumers, we are the result of the environment that surrounds us, and therefore, as marketers we need to adapt to the market, to the consumers, and to the trends. In this article, I present an analysis of what non-intrusive marketing is, comparing it to intrusive marketing, its importance for the success of a brand, product or institution, and two examples of how to do it, creating value and connection with the audience we want to reach.

We are more exposed to advertising and its saturation leads this theme to assume great importance.

Keywords: marketing, non-intrusive, advertising, ads, consumer, digital