Storytelling like Pixar: Valuable lessons for small businesses

Abstract

Communication is necessary for effective leadership and has a direct impact on team productivity. Among
the different communication styles, assertiveness and aggressiveness have different effects on the
organizational environment. While assertive communication promotes clear, respectful and competent
dialogue, maintaining a positive organizational climate, aggressive communication can create
demotivation and conflicts. Emotional intelligence plays a key role in this balance, allowing leaders to
firmly communicate their ideas without disrespecting employees. Based on a literature review and
analysis of case studies, this article examines how assertiveness and empathy, in combination, improve
team performance and avoid interpersonal problems. It concludes by suggesting strategies for developing
effective communication, such as active listening and constructive feedback, highlighting their application
in different organizational contexts to promote a culture of collaboration and mutual respect.