Greenwashing na indústria dos vinhos
DOI:
https://doi.org/10.34630/tth.vi4.5661Palavras-chave:
Industria Vinícola, Wine Industry, Greenwashing, Vinhos Biológicos, Sustentabilidade, Responsabilidade Ambiental, Transparência, Sustainability, Organic Wines, Environmental Responsibility, Consumer ChoiceResumo
A indústria vinícola enfrenta desafios complexos, como o greenwashing e a ascensão dos vinhos biológicos, em um contexto de crescente preocupação com a sustentabilidade. Este estudo explora as origens do greenwashing na indústria vinícola, seu impacto nos consumidores e as práticas sustentáveis dos vinhos biológicos. Destaca-se a importância de regulamentações mais rigorosas contra o greenwashing e o potencial dos vinhos biológicos para promover uma indústria mais sustentável e transparente. Este artigo oferece insights valiosos para produtores e consumidores interessados em promover práticas responsáveis na indústria do vinho.
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