O Perfil do Profissional de Marketing em Portugal

Uma Abordagem Baseada no Estudo das Ofertas de Trabalho

Abstract

In this article we undertake an analysis concerning the evolulion of the concept of marketing and the profession of marketeer in Portugal. We, also, present lhe results of the analysis of the job demands in this area, published in the Jornal Expresso, between 1997 and 2001. The results obtained allow us to draw the profile of lhe marketing professional from the point of view of the employer, which is a crucial element to improve the curricula development and monitoring the labour market.