O Papel da Comunicação Intercultural na Promoção da Criatividade Organizacional
DOI:
https://doi.org/10.34630/e-rei.vi13.6326Palavras-chave:
Comunicação Intercultural, Criatividade Organizacional, Diversidade Cultural, Dinâmica de Equipas, InovaçãoResumo
Este estudo tem como objetivo explorar o impacto da comunicação intercultural (CI) na criatividade organizacional (CO). Especificamente, analisa o seu contributo para o sucesso organizacional, identifica os desafios e as vantagens da integração da comunicação intercultural e compreende os seus efeitos na criatividade das equipas.
Foi adoptada uma abordagem qualitativa de estudo de casos múltiplos, utilizando uma amostragem intencional que envolveu entrevistas semi-estruturadas com gestores de diferentes indústrias. A análise temática foi utilizada para identificar meticulosamente temas e padrões recorrentes nos dados. Os resultados mostram que o CI (1) é um fator-chave para o sucesso organizacional, a comunicação contribui significativamente para o crescimento e o desempenho das empresas, (2) enriquece a cultura e a criatividade organizacionais e (3) permite às organizações promover um local de trabalho mais inclusivo e melhorar os processos de trabalho. Além disso, (4) as equipas culturalmente diversificadas trazem benefícios reais para as organizações, (5) os trabalhadores de origens culturais diversas fornecem sugestões criativas e uma maior diversidade de ideias, e (6) a sensibilidade na comunicação é essencial para enfrentar potenciais desafios.
Este estudo oferece novas perspectivas sobre a relação entre a comunicação intercultural (CI) e a criatividade organizacional (CO), explorando um tópico significativo mas insuficientemente examinado na investigação organizacional. Utilizando um método qualitativo de estudo de casos múltiplos, demonstra como a CI promove a inclusão, melhora a cultura organizacional e estimula a inovação através de diversos pontos de vista. A investigação destaca-se pela análise detalhada das complexidades do CI na criatividade das equipas, ao mesmo tempo que revela os benefícios e obstáculos associados à sua integração. O seu valor prático reside no facto de fornecer às organizações estratégias para alavancar o CI, fomentando a criatividade, optimizando os processos de trabalho e apoiando o crescimento em ambientes culturalmente diversos.
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