Measuring Alumni Engagement Turning Benchmarking Data into Strategy

Autores

  • Pamela Agar CASE Europe (Council for Advancement and Support of Education)

Palavras-chave:

Alumni engagement, Benchmarking data, Alumni relations, Higher education, Strategic planning, Stakeholder engagement, Philanthropy, Volunteer engagement, Data-driven strategy

Resumo

This presentation analyses how universities measure alumni engagement and use data to improve their strategies. It explains that alumni engagement includes communication, participation in activities, volunteering and philanthropy. The study highlights that benchmarking data helps institutions understand alumni behaviour, strengthen relationships and create more effective engagement strategies.                   

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Publicado

2026-07-02

Como Citar

Agar, P. (2026). Measuring Alumni Engagement Turning Benchmarking Data into Strategy. ICAReAlumni Conference Proceedings, (8). Obtido de https://parc.ipp.pt/index.php/ICAR/article/view/7464

Edição

N.º 8 (2026): Proceedings of the XI ICAReAlumni Conference

Secção

Presentations

Licença

Direitos de Autor (c) 2026 ICAReAlumni Conference Proceedings

Creative Commons License

Este trabalho encontra-se publicado com a Licença Internacional Creative Commons Atribuição-NãoComercial-SemDerivações 4.0.